Trainer Introduction

Meet our esteemed trainer, a seasoned digital marketing professional with over 18 years of experience in the industry. Throughout their career, they have collaborated with Fortune 500 clients, delivering innovative and impactful strategies that have driven measurable results.

Their expertise spans the entire digital marketing ecosystem, including performance marketing, search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content strategy, and analytics. They have led cross-functional teams, managed multimillion-dollar campaigns, and spearheaded digital transformations for businesses across diverse industries, from technology to retail, healthcare, and beyond.

Known for their practical, hands-on approach, our trainer combines real-world case studies, actionable insights, and cutting-edge techniques to ensure learners gain both theoretical knowledge and practical skills. With a passion for mentoring and sharing knowledge, they have trained hundreds of professionals and aspiring marketers, equipping them to excel in their careers.

Whether you’re just starting your journey or looking to enhance your existing skills, this trainer’s wealth of experience and dynamic teaching style will inspire and empower you to achieve your goals in the ever-evolving world of digital marketing.

Module 1: Introduction to Digital Marketing

• What is Digital Marketing?
• Importance of Digital Marketing in Business Growth
• Overview of Digital Marketing Channels
  • Paid Media
  • Organic Media
  • Owned Media
• Understanding the Digital Marketing Funnel
• Introduction to Performance Marketing

Module 2: Website Development and Optimization

• Basics of Website Development
• Introduction to WordPress and Next.js
• Importance of UI/UX in Digital Marketing
• Website Optimization for Speed and Performance
• Mobile-First Indexing and Responsive Design
• Introduction to Google Search Console and Analytics

Module 3: Search Engine Optimization (SEO)

• Introduction to SEO
• On-Page SEO Techniques
• Off-Page SEO Strategies
• Technical SEO Essentials
• Keyword Research and Competitor Analysis
• Content Optimization for Search Engines
• SEO Tools: SEMrush, Ahrefs, and Google Keyword Planner

Module 4: Pay-Per-Click Advertising (PPC)

• Introduction to PPC Advertising
• Google Ads Basics and Campaign Setup
• Search, Display, Shopping, and Video Campaigns
• Remarketing Strategies
• Performance Metrics and Optimization
• Budgeting for PPC Campaigns

Module 5: Social Media Marketing

• Overview of Social Media Platforms
• Creating a Social Media Strategy
• Running Ads on Meta (Facebook & Instagram), LinkedIn, Twitter, and TikTok
• Organic vs Paid Social Media Marketing
• Content Planning and Scheduling
• Social Media Analytics and Insights

Module 6: Content Marketing

• Importance of Content Marketing
• Creating a Content Strategy
• Blog Writing and Optimization
• Video Content Creation for Platforms like YouTube
• Repurposing Content Across Channels
• Tools for Content Marketing: Canva, Grammarly, etc.

Module 7: Email Marketing

• Building an Email List
• Creating Engaging Email Campaigns
• Segmentation and Personalization
• Email Automation Journeys
• Analyzing Email Campaign Metrics
• Tools: Mailchimp, HubSpot, or ActiveCampaign

Module 8: Performance Marketing

• Advanced Audience Targeting Techniques
• A/B Testing and Experimentation
• Conversion Rate Optimization (CRO)
• Attribution Models in Digital Marketing
• Real-Time Optimization Strategies
• Case Studies on Performance Marketing Campaigns

Module 9: Analytics and Reporting

• Understanding Key Performance Indicators (KPIs)
• Introduction to Google Analytics 4 (GA4)
• Tracking and Measuring Campaign Performance
• Creating Client Reports and Dashboards
• Tools: Google Data Studio, Tableau

Module 10: Marketing Automation and CRM

• Introduction to Marketing Automation
• Using Tools like HubSpot, Zoho, and Salesforce
• Lead Management and Nurturing
• Integrating CRM with Marketing Campaigns
• Workflow Automation for Efficiency

Module 11: Emerging Trends in Digital Marketing

• Voice Search and AI in Marketing
• Programmatic Advertising
• AR/VR Applications in Digital Marketing
• Leveraging Chatbots and Conversational Marketing
• The Future of Digital Marketing

Module 12: Practical Project and Case Studies

• Hands-on Project: Build and Execute a Complete Digital Marketing Campaign
• Analyze Real-World Case Studies
• Best Practices and Learnings